Sunday, 13 February 2011

The Real Fashion Police

Mercedes-Benz is a big supporter of the fashion scene, not just here in Malaysia but in America as well. And in conjunction with the Mercedes-Benz Fashion Week (10-17 Feb) in the States, the fashion police will be out in full force to enforce law and order, and they will be patrolling in the new Mercedes-Benz CLS 63 AMG in police livery.

But less stylish New Yorkers need not worry, as the “Fashion Force” won’t be out nabbing style offenders, but to spot stylish people and reward them with a ride to their destination. Their picture will be taken as record and some will receive invitations to Mercedes-Benz Fashion Week runway shows as well as the main event.

“The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city,” said stylist Brad Goreski.

“Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” said Lisa Holladay, manager of brand experience for MB USA. “The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”

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